Are Pictures Really Important When Listing a House?

I get this question all of the time…”Are pictures really important when you list your house?”

My answer is “YES!!!”  We are quickly evolving in to a very visual online society.  Most of the time we have a good idea of what we are going to buy when we go to the store, we have researched it on-line.  We know all the ins and outs of the product we are buying.  We have also discovered most everything we buy because “it looks good.”

The same is true with houses.  Most people shop on-line for a house before they even contact an agent in today’s market.  Photos and videos are what buyers are looking for.  Truthfully, how often do you look at a house and even read the description other than how many bedrooms, bathrooms and garage spaces it has anymore?  The pictures need to tell the story, and it better be a good one.  Buyers don’t spend hours looking at a house online unless it looks great.  If it looks great and it is in their price range, then they want to see it.

What do we do for our clients?  We first walk through their house and let them know what needs to be removed.  Then we come back and stage the parts of the house that need to be staged.  Next we photograph the house several days before it goes on the market so we can take a good look at the photographs and make sure we are telling the story.  On a typical home we will shoot close to 300 pictures. For some houses we will shoot different parts of the house at different times of day, as the lighting needs to be right.  Then we take a long time selecting our photos and placing them in an order that it will tell a story.

The most important thing we can do for a client is make sure that the photos are up and ready when the listing goes live on the MLS. This time is critical because the first few weeks of a listing is when you get your most traffic.

Remember when listing your home, hire an agent that you believe will tell the story of your home.   Ask them their process.   Not all agents need a professional photographer, the agent may take better pictures than a professional photographer because they know what sells and tells your story.
If you have questions, give us a call.



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